About Us

The name Yululate comes from “Ululate”. Ululation in Africa is done to announce good news in communal ritual events and to express strong emotion for celebrations and announcements. By using the context of the thrilling high pitched vocal sound of ululation, the onomatopoeic name resonates loudly in Sub-Saharan Africa and therefore we believe the name Yululate will expand the definition of the word “ululate” to include announcements of the varied emotions of Africans about businesses, products, and services through the new age digital devices.  

Just as “ululation” has remained an African concept, not widely known outside Africa, we saw that business opinions have been trapped within social boundaries in Africa. We wanted to transcend those social boundaries so that every person’s review & rating contributes equally to the rating and ranking of a business, without prejudice of race, class, social status, demographic profile and the other collectives we form easily and we hope in the not so distant future that every consumer’s opinion is deemed to be just as important to a business and that their love, frustrations, aspirations, inspirations are heard far louder than their “ululation” would have traveled.

For the first time in Africa, here is a website that enables you to howl, scream, shout, vent or simply Yululate, about any business through writing reviews and expressing opinions and gives you a platform for your Yululation to be heard across the world. So – Just Yululate!